Friday, December 10, 2010

Blog Entry #2.2 - Product Analysis 1 (A)


1. What holiday/event does the card represent?
This card represents Christmas.

2. What type of images are used – photos, cartoons or graphics? How do the images used connect to the holiday/event?
In this card the makers used a picture. The picture connects to Christmas because its an image of Christmas cookies tied with a red material and red is one of the Christmas color.

3. In your opinion, is the cover of the card attention-grabbing? Explain exactly why or why not. Consider the arrangement of elements as well as use of images, color and text.
I believe its a nice card if people had the patience to look for it but if they didn't and just walked into the store the card wouldn't catch their eye. The color is gentle and soft and the writing is very small.

4. What text is written on the front of the card? Where is it located on the front?
"Small joys, simple goodness, hope renewed...". The writing is located on the upper right hand corner of the card.

5. What text is written inside the card? Where is it located inside the card?
"Hope your holidays are filled with all the things that make a wonderful life." It's located on the on the center of the right half of the card.

6. In your opinion, does the text inside the card connect to the image(s) on the cover? Explain exactly why or why not.
I think it does because they're trying to say that cookies is one of those things that makes Christmas wonderful, or at least a bit yummier.

7. What types of information appears on the back of the card? (Do not copy it exactly!)
On the back of the card they have the address and website of the Hallmark company and that the card was made from recycled paper. The card's serial number is also on the back.

8. To what consumer is this card targeted? (Consider age group, gender, race and/or religion.) What about the design led you to this conclusion?
I think this card is targeted towards older people because of the formal writing in the soft colors used for it.

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