Career Warfare (SSR)

Currently at my internship with Capital One Bank we are undergoing this program called "Building the Brand". As part of the program we are reading "Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It", written by David D'Alessandro . At first I thought it would be a boring book. When it comes to the rules of business, most reads are not that exciting. However, D'Alessandro found interesting ways to get his topics across. He made valid points and always had an example or humorous story to go along with it. 

One example was when he was explaining the qualities of a good boss. He stated that just because the boss held a position of power did not mean he did not owe his workers the same respect they gave to him. The example he chose to speak about was the Boston Celtics. The team had a coach that spoke to them like they were kids and constantly bossed them around the court with no respect, under this coach the team played horribly and did not make it to playoffs for years. Then one year they got a new coach. A coach that listened to their opinions, did not talk down to them and gave them the same respect they gave. That year the Boston Celtics made it to playoffs. What I took out of that scenario was that human beings have to want to be their best for them to actually achieve it. Both coaches had the same players but only one was able to turn them into a winning team.