Product Reflection

1. Define the following terms:

You may use your notes and online references.

Brand- a trade name or trademark
Marketing- the total of activities involved in the transfer of goods fromthe producer or seller to the

consumer or buyer, includingadvertising, shipping, storing, and selling.
Demographics- the characteristics of the specific audience the product is intended for
Aesthetics- the study of the concept of beauty, taste and what is appealing
Focus Group- group of people questioned together about their opinions on consumer products

2. Explain how these terms are used in product analysis and product evaluation

The focus group is used to determine how appealing the product is to consumers. Their opinions tell the producers what to add or change about their products. The demographics can be used to choose the people that will be part of the focus groups. This is a good idea because who would know what they want better than the intended audience themselves.

3. After creating a CD cover, what have you learned about product design?

I have learned that there are many things to take under consideration. Mainly that it's not what you find appealing but what you think your audience will like. Also that there's many steps before the product is actually created.

4. Explain the steps you took to translate a concept into a design and then to a finished product

I investigated to see the things my targeted audience would have found appealing. Afterwords i added all those things to my sketch of the CD Cover. Finally, i used Photoshop to bring my vision to life, which was my favorite part. I t was also the easiest for me because i knew how i wanted the cover to look and what i wanted to place on it.

5. How has knowing and understanding your demographic helped you to create a product for that demographic?

It helped me create my product because i had an exact idea of what they would find attractive. I was able to use this knowledge when picking the images to put on my cover and how i wanted to present the information on my artist. I also knew the colors to add to catch their eyes when they walked into a store that held my product.

6. Reflecting on your own process in the design task, what would you do differently in executing your design

I would make a more organized plan in creating my product. I wouldn't change a thing about my product except adding a bigger collage of electric guitars in the background to really make the whole rock genre pop out. I would also make the border a more metallic color and use a bigger frame to give the writing more space so that it wouldn't look as small in the small font. A program with more features than Photoshop would also come in handy.