1) The consumer targeted with this card is adults.
2) The different images on the front that coneect to Yom Kippur are supposed to appeal to adults because they're objects that they use when celebrating the holiday.
3) One change that i made was that i gave the final design color. I chose purple because since i'm a female, i wanted to give it an appealing femenine touch. The font, i made it a classical type because adults seem to like a classical touch.
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